Financial Advisor Advising Couple

Transforming transactions into enduring relationships.

Combining proven language with leading research, dynamic tools and new technology, Trustworthy Selling partners with you to build a more powerful, loyal, and productive distribution.
It will empower your distribution to work smarter and connect more meaningfully with their clients. It will transform their transactions into enduring relationships.

Anchored in LIMRA’s industry-leading research, and combined with field-tested language drawn from the Hoopis Performance Network’s vast network of top producing financial representatives, Trustworthy Selling provides a powerful combination of tools and techniques to benefit your organization through an immersive, interactive learning system.

Financial Representatives just starting out, with less than one year in the business

Experienced Financial Representatives who have been in the business 1+ years

Multi-line Financial Representatives who need to pivot to the Life and Financial service products

The proof is in the NUMBERS

Over 20,000

financial services sales reps have gone through Trustworthy Selling


average lift in productivity


How has your experience been with Trustworthy Selling?
What does Trustworthy Selling mean to Your Organization?

News & Insights

Trustworthy Selling Recognized Among the top 25 Sales Training Companies for 2023

May 18, 2023 Trustworthy Selling was named one of the Top Sales Training Companies of 2023 by Selling Power, Inc., a multi-channel media company and producer of Selling Power magazine — the leading digital magazine for sales managers and sales vice presidents since 1981. Since 2013, Trustworthy Selling, developed by LIMRA and Hoopis Performance Network (HPN), has helped more than 25,000 financial professionals strengthen customer engagement strategies and improve productivity. The sales effectiveness training uses tenets of behavioral economics and buyer and seller psychology to help financial professionals. Between HPN’s proven sales techniques [...]