Financial Advisor Advising Couple

Transforming transactions into enduring relationships.

Combining proven language with leading research, dynamic tools and new technology, Trustworthy Selling partners with you to build a more powerful, loyal, and productive distribution.
It will empower your distribution to work smarter and connect more meaningfully with their clients. It will transform their transactions into enduring relationships.

Anchored in LIMRA’s industry-leading research, and combined with field-tested language drawn from the Hoopis Performance Network’s vast network of top producing financial representatives, Trustworthy Selling provides a powerful combination of tools and techniques to benefit your organization through an immersive, interactive learning system.

Financial Representatives just starting out, with less than one year in the business

Experienced Financial Representatives who have been in the business 1+ years

Multi-line Financial Representatives who need to pivot to the Life and Financial service products

The proof is in the NUMBERS

Over 20,000

financial services sales reps have gone through Trustworthy Selling


average lift in productivity


How has your experience been with Trustworthy Selling?
What does Trustworthy Selling mean to Your Organization?

News & Insights

Trustworthy Selling Recognized Among the Top 25 Sales Training Companies for 2024

Northfield, IL, May 16, 2024 Trustworthy Selling has been honored as one of the 2024 Top Sales Training Companies by Selling Power, Inc. This recognition comes as a testament to Trustworthy Selling's unwavering commitment to excellence in sales training and client engagement strategies. Since its inception in 2013, Trustworthy Selling, a collaboration between Hoopis Performance Network (HPN) and LIMRA, has empowered over 30,000 financial professionals to enhance their client engagement skills to boost productivity and retention. The program equips learners with insights from behavioral economics and research on the consumer mindset along with [...]