Financial Advisor Advising Couple

Transforming transactions into enduring relationships.

Combining proven language with leading research, dynamic tools and new technology, Trustworthy Selling partners with you to build a more powerful, loyal, and productive distribution.
It will empower your distribution to work smarter and connect more meaningfully with their clients. It will transform their transactions into enduring relationships.

Anchored in LIMRA’s industry-leading research, and combined with field-tested language drawn from the Hoopis Performance Network’s vast network of top producing financial representatives, Trustworthy Selling provides a powerful combination of tools and techniques to benefit your organization through an immersive, interactive learning system.

Financial Representatives just starting out, with less than one year in the business

Experienced Financial Representatives who have been in the business 1+ years

Multi-line Financial Representatives who need to pivot to the Life and Financial service products

The proof is in the NUMBERS

Over 20,000

financial services sales reps have gone through Trustworthy Selling


average lift in productivity


How has your experience been with Trustworthy Selling?
What does Trustworthy Selling mean to Your Organization?

News & Insights

Trustworthy Selling Recognized Among the top 25 Sales Training Companies for 2022

May 23, 2022 For the second consecutive year, Trustworthy Selling received an honorable mention among the top 25 sales training companies across all industries from Selling Power, Inc., a multi-channel media company that produces Selling Power magazine ― the leading periodical for sales managers and sales vice presidents. “It is a huge honor to have Trustworthy Selling recognized among the top training organizations in the world across all verticals,” said Joey Davenport, President of Hoopis Performance Network. “The impact this program is having by equipping financial professionals with the knowledge and skills to provide financial [...]