Life Insurers Have Significant Opportunity with the Hispanic Community
Despite 8 in 10 Hispanic consumers saying they believe they should own life insurance, only half actually have coverage, according to the 2021 Insurance Barometer Study. This market represents a growing opportunity for the life insurance industry. According to the U.S. Census Bureau, the Hispanic population has grown 23% over the past decade to 62.1 million, now accounting for 1 in 5 people in the U.S.
While the Hispanic community is very diverse, comprising heritages from across Latin America, Central and South America, and the Caribbean, they share common cultural values, especially around the importance of family. These values are reflected in their financial priorities and concerns.
Read Full Report >>