Northfield, IL, May 16, 2024

Trustworthy Selling has been honored as one of the 2024 Top Sales Training Companies by Selling Power, Inc. This recognition comes as a testament to Trustworthy Selling’s unwavering commitment to excellence in sales training and client engagement strategies.

Since its inception in 2013, Trustworthy Selling, a collaboration between Hoopis Performance Network (HPN) and LIMRA, has empowered over 30,000 financial professionals to enhance their client engagement skills to boost productivity and retention.

The program equips learners with insights from behavioral economics and research on the consumer mindset along with the skills and best practices utilized by some of the top advisors in financial services.   

According to Joey Davenport, President of HPN, “One of the key drivers behind Trustworthy Selling is to equip financial advisors with the skills to build long-term relationships and provide financial security to their clients. We’re very honored for this important program to be recognized once again as one of the top sales training companies in North America.”

“In a recent LIMRA study, 41% of consumers said that they currently use a financial advisor and 24% are actively seeking one,” said David Levenson, President and CEO, LIMRA and LOMA. “Trustworthy Selling provides financial professionals with the necessary skills, behavioral techniques, and market insights to differentiate themselves in a very, competitive landscape.”

Selling Power evaluated companies based on several criteria, including the depth and breadth of their sales training programs, innovation in methodology and delivery, contributions to the sales training market, and client satisfaction. Trustworthy Selling offers several learning editions tailored to different stages of a financial professional’s career, delivered through self-study, virtual classrooms, or blended learning approaches.

With a track record of success, Trustworthy Selling has delivered remarkable results for financial professionals, including a 46% increase in first-year commissions, a 25% increase in new clients, and a 32% rise in premiums upon program completion.

David Levenson expressed optimism about Trustworthy Selling’s impact on the development of financial professionals, attributing its success to the strong partnership between LIMRA and HPN and the broader commitment of the financial services industry to fostering trust with clients.

For more information about Trustworthy Selling and its award-winning sales training program, visit the website.

About Hoopis Performance Network
For more than a decade, Hoopis Performance Network has been a global leader in providing digital sales and leadership development learning solutions. HPN’s digital resources are designed to increase productivity and retention. In addition, they are scalable and customizable, depending on your organization’s learning and development needs. Visit the website.

About LIMRA®
Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. Visit LIMRA at

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