May 23, 2022

For the second consecutive year, Trustworthy Selling received an honorable mention among the top 25 sales training companies across all industries from Selling Power, Inc., a multi-channel media company that produces Selling Power magazine ― the leading periodical for sales managers and sales vice presidents.

“It is a huge honor to have Trustworthy Selling recognized among the top training organizations in the world across all verticals,” said Joey Davenport, President of Hoopis Performance Network. “The impact this program is having by equipping financial professionals with the knowledge and skills to provide financial security worldwide is truly amazing.”

Trustworthy Selling was developed in collaboration with LIMRA and Hoopis Performance Network (HPN) over a decade ago. The award-winning sales effectiveness program combines HPN’s proven language, skills and techniques with LIMRA’s research and insights on the market opportunity, consumer mindset and behavioral finance. Trustworthy Selling is designed to equip financial professionals with the knowledge and skills to engage consumers on their terms and — as a result — increase their sales and success.

The main criteria used for selecting honorees included:

  • Depth and breadth of training offered
  • Innovative offerings (training courses, methodology, or delivery methods)
  • Contributions to the sales training market
  • Strength of client satisfaction and overall client feedback

Trustworthy Selling offers training for advisors at all stages of their career including three editions designed for new advisors, experienced advisors and multiline agents in the property and casualty business.

Several delivery options, including virtual, are available to suit companies’ training needs. The program is also available in several languages including English, French, Chinese, Thai, Japanese and soon to be Spanish.

“To date, more than 20,000 financial services sales representatives have gone through Trustworthy Selling, which, on average, led to a 25% lift in overall productivity,” says Kathy Reid, vice president, Talent Solutions, LIMRA. “After going through the program, financial professionals saw an average increase of 46% in first-year commissions, their premium was up 33% and they experienced a 25% increase in new clients. This is practical training that works.”

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