"The multiline industry is at a cross roads - Does it become a commodity transaction-driven environment or does it embrace a strategy of advice to our clients? Trustworthy selling provides the path for advisors to give proper advice, gain credibility and become the answer to the risks of everyday life. Trustworthy Selling Multiline is the playbook we have so desperately needed."
Only 8% of P&C customers own life insurance or financial services products with their multiline carrier. Perhaps that’s because only 48% of consumers say they’re even aware they can buy life insurance from a multi-line agent.
The Trustworthy Selling Multiline Edition was created specifically to help property and casualty agents improve their ability to pivot to the life insurance and financial services conversation with prospects and customers. Multiline agents who can do this successfully and improve their cross-line sales ratio are going to experience increased new business, higher retention, and more referrals.
Greg Smith - Statewide Sales Director
Trustworthy Selling® Multi-Line is a comprehensive learning system comprised of 26 hours of training content:
More than 5,000 financial representatives have grown their personal productivity after attending Trustworthy Selling.