Welcome to
Trustworthy Selling

LIMRA and the Hoopis Performance Network teamed up to design a sales effectiveness program that can equip your sales team with solutions to engage today's consumers and increase sales.


Trustworthy Selling Program


Trustworthy Selling counts toward your FSCP® designation!

The American College has approved Trustworthy Selling as an elective towards the Financial Services Certified Professional (FSCP®) Designation.

Program Editions


Trustworthy Selling can teach your team how to close more sales

Anchored in LIMRA's industry-leading research, and combined with field-tested language drawn from HPN's vast network of top producing financial representatives, Trustworthy Selling provides a powerful combination of tools and techniques to benefit your company through an immersive, interactive learning system.

Financial Representatives just starting out, with less than one year in the business

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Experienced Financial Representatives who have been in the business 2+ years

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Multi-line Financial Representatives who need to pivot from P&C to Life Products

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Singapore College of Insurance

In an effort to increase the professionalism of advisors in Singapore, LIMRA and the Hoopis Performance Network (HPN) are proud to be bring the award-winning Trustworthy Selling sales effectiveness program to Singapore through a partnership with the Singapore College of Insurance.

Trustworthy Selling is being offered through open enrollment and is appropriate for any advisor with at least one year of financial services sales experience and looking to grow their business. Jim Kee, who has more than 30 years of sales, leadership, and training experience in the region, will be facilitating the program.

Over 10,000 financial services sales reps have gone through Trustworthy Selling and have seen an average lift of more than 20-30% in productivity. We are excited to bring these same results to Singapore through this unique partnership with the Singapore College of Insurance.

To learn more about the Singapore College of Insurance, click here.

To register for an upcoming Trustworthy Selling program and view specific details, click here.